The following Case Studies outline and offer you an opportunity to better understand and visualize the Herrerias & Associates Win/Win approach to successful Executive Search, Leadership Consulting, and Merger & Acquisition Interventions.

• ZipSend/Frog Magic

• Cerent Corporation

Case Studies: ZipSend/Frog Magic

Herrerias & Associates has served ZipSend/Frog Magic in three related areas: recruiting, training, and facilitation.

We were initially brought into ZipSend to recruit a Sr. Vice President Marketing. After successfully placing a Business Development Director and a Chief Technology Officer, we kept in touch with our client via ongoing conversations with the CEO Rob Hansen. When ZipSend's funding looked questionable, we introduced them to several capital sources. With an unsettled future, ZipSend then asked us to train its employees on interviewing techniques and resume writing. At the 11th hour, Rob and Jared Polis, then Chairman/CEO of FrogMagic, crafted a merger of their two organizations. Herrerias & Associates was asked to organize and facilitate a strategic planning session designed to integrate the two organizations in their focus, strategy, and functional expertise. At the end of two days, the comments included:

• Great facilitation. We were a tough group, and you kept us in line.
• Wow! We really accomplished a lot.
• Now I feel confident we can work together.
• We have a lot of work to do.
• Cash flow positive!

After three months, Rob reports that they are all busy, focused and functioning as one high-performing team.

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Case Studies: Cerent Corporation

During H&A's 14- month involvement with Cerent Corporation, they grew from just under 100 employees to over 200 employees (eight key engineering and marketing directors and managers placed by H&A!), they brought a revolutionary telecommunication product out of R&D and into the market, and they were purchased by Cisco Systems for a record $6.9 Billion.

This represents a great example of how quickly our firm responds to the dynamic needs of a fast growing company in the technology arena. This Pre-IPO telecommunications-engineering firm was founded by talented and high profile telecommunications engineers who had and agenda. Our ability to quickly come up to speed with their technology, recruit key marketing, sales and engineering directors and managers (representing over 8% of all the hires completed during this fast growth period) are good examples of how Herrerias & Associates integrates itself into the culture and needs of our clients. This company has become Cisco Systems Optical Transport Division and all of the H&A candidates are still, as of this date, pivotal members of this important Cisco operation.

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